Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 25

Rhetorical Analysis - Essay Example journal was written to identify auditing of books of account of any business as an important activity for every stakeholder of any business organization to always remain updated. The author insists that every stakeholder of any business has the right to be informed about the statement of account in order to know whether the business is of any benefit to the society. Moreover, the author brings out the importance of auditing the inventory of the business to is keep track of the company’s products and merchandise. There is the use of exclamatory of the sentence when he orders the manager and company shareholders to perform the procedure of auditing typically to gain valuable information that would help them avoid overstocks and shortfalls. This makes his rhetorical strategies strong as processes such as auditing, and staff satisfaction has a correlation in the operation and performance of a business to the satisfaction of customer’s satisfaction. However, there is need to examine the accountability of those responsible for process and staffs satisfaction and their outcome to customer’s satisfaction in order to determine the effectiveness of Ballou and Heighter argument. The author targets all business organization stakeholders because they play vital roles in the running an organization such as translating strategies into desired behaviors and results. He uses the illustrations such as monitoring progress, providing feedback via use of auditing system and motivating staffs through performance –based rewards and sanctions and says that their results have a positive or negative impact on the customers. After auditing, the business management has the responsibility to publish ther audited report providing a statement of account to the government in order the latter can calculate the amount of tax that the business organization should be paying. The magnitude of tax will depend with the income realized after every accounting period as provided by the statement

The Character of Helena in Alls Well that Ends Well :: Alls Well That Ends Well Essays

The Character of Helena in All's Well that Ends Well    Helena There is an underlying ambiguity in Helena 's character. Spreading the illustration over the four most disputed moments in All's Well, the virginity repartee, the miraculous cure of the King, the accomplishment of conditions and the bed - trick, one can detect the ''different shades'' of in her character - honourable, passionate, discreet, audacious, romantic, rational, tenacious, forgiving ... She can be sampled out to be basically an idiosyncratic person with her good and bad, positioned within the ''clever wench'' tradition and the ''fulfilling of tasks'' folk tales ( W. W. Lawrence ) which necessitates that she should behave with a determination. The whole ambiguity in Helena ensues from unrealistic dramaturgy and realistic conception of women. Throughout the play, one sees Helena jostling ingenuousness with sexuality and at times there seems to be two Helenas, one who is conventionally tame and the other who is actively all out ... a love - sick Juliet that is ready at the end t o expose her darling 's ill practices. One could compare Helena with Isabella in Measure for Measure, since the characters are engulfed by different circumstances that demand each of them to act differently. Isabella is a religious figure while Helena is only love-driven.    Helen ... virtue in action ? All other characters contribute to the promotion of Helena as a virtuous character and though in Act. II Sc. v Bertram addresses her with ''here comes my clog'' he does not diminish her already cultivated uprightness which forgoes inherited wealth and nobility. The Countess is convinced that she has a noble virtue that her son cannot achieve through his valour in war. Her virtues were assigned to her by her father and by Heaven to whose intervention she ascribes all her ability to cure the King. Somehow, she is that ''semi-divine person or some type of new saint'' in fighting for what is genuine and lawful and personifies virtue in action. This Christ projection with which W. Knights endows her could have been further sustained by showing that it is rooted in what Lefaw says in Act II Sc. iii :-    They say miracles are past; and we have our philosophical persons to make modern and familiar, things supernatural and causeless. Hence it is that we make trifles of terrors, ensconcing ourselves into seeming knowledge when we should submit ourselves to an unknown fear.

Reflection on Theorists/Theories Essay

Maria Montessori bought us the theory of observation of children to open the door to a way of teaching. Arnold Gesell, who bought us the developmental milestones of children. Refer to as the norms, should be consider a starting point to measure development. Both still inspiring early educators of today. It is impressive that Maria Montessori is the first female physician in Italy. This endeavor was a major feat to achieve in her time. She provided great contributions to the cognitive-development theory. Not only did she achieve this accomplishment, she used her skills to aid the children of poverty and disabilities. This to me is a very courageous and endearing act. During her work with impoverished communities, she observed that the environment had no stimulation or structure for children to learn. This led her to embark on another adventure, she opened a preschool named Casa di Bambini in 1907. Maria Montessori formed her beliefs by observing children. One of Montessori’s beliefs, â€Å"In reality, the children are the teachers†. The adults were to create an environment conducive to learning. Once this environment is created the children would venture out and learn through play. This belief is still practiced in childcare facilities today. There are safety guidelines that each facility must abide by for the protection of all children. Complying with the safety regulations and ensuring children can be active and play without danger, in turn gives children a wondrous world to investigate. In her observations, she formed many other beliefs. One being education of children starts at birth and continues on in the early years of childhood. She called these years the â€Å"sensitive periods† (Gordon and Browne 14). The Daily Montessori web site writes, â€Å"Within Maria Montessori’s framework due to her studies with children, she has observed the occurrence of sensitive periods. In other pedagogies it can get called developmental milestones or windows of opportunities. It is these periods in the child’s life when certain ability manifests itself strongly. During these periods, the child has an especially strong sensitivity towards a particular piece of knowledge or skill. The sensitivity lasts for a certain period and does not reoccur†. Sensitive Period for Order (age 18 months to 2 years) Sensitive Period for Language (birth to 6 years) Sensitive Period for Movement (birth to 4 years) Sensitive Period for Refinement of the Senses (birth to 5 years) Sensitive Period for Weaning (5 to 6 months) Sensitive Period for Numbers (4 to 5. 5 years) Sensitive Period for Manners and Courtesies (2 to 6 years) (Retrieved February 06, 2011, from http://www. dailymontessori. com/sensitive-periods/montessori-sensitive-periods/) This belief is very much alive still today in our society. In centers of, today infants are not just left to lie in their crib. We have areas that infants can crawl, touch, and discover new things. Another belief that Montessori implemented within her preschool was to make items assessable to the child. This meant having furniture that was suitable for the children size. Insuring the environment was safely brought down to a child’s level, so the child could take part in activities. Our current classrooms are set up in the same manner. You can see in the classrooms of today small tables and chairs, carpet areas where children can gather, and lower shelves, so that children can retrieve items simply. This change in the environment has also lead to the belief that children should have the freedom to choose what they want to learn about. We still demonstrate this today in choice time. Children make their choice of which interest center they will play in, by doing this a child can develop their skills, while developing confidence in themselves to my choices. This is a way of accommodating the child’s needs, and not forcing regimented education upon a child. Montessori also had the belief of training the senses on practical life (Gordon and Browne 14). We see this in interest centers.

Gender Roles in Their Eyes Were Watching God - 1087 Words

Gender Roles in Hurston’s Their Eyes Were Watching God During the 1900’s, women, specifically black women, were considered to be property of men in the United States, especially down south, in states such as Florida and Georgia. Legally, women had no voice. For example, if a woman was abused by her husband, the court system would not acknowledge it even if it did really happen. In the article â€Å"Sexism in the Early 1900’s†, Becca Woltemath states that â€Å"†¦a woman’s job is to take care of the house and to bear children. She’s no good for anything else. She’s just a simple thinker.† Women were forced into submission and there was nothing they could do about it. In the novel Their Eyes Were Watching God, Zora Neale Hurston shows the†¦show more content†¦Got a house bought and paid for and sixty acres uh land right on de big road†¦Lawd have mussy! Dat’s de very prong all us black women gits hu ng on’† (Hurston 23). In Nanny’s speech, Hurston is trying to emphasize that the female’s only role is to marry and look good, and let the man do all the work. Also in her article, Hartman says that â€Å"†¦due to the fact that the man was almost always working, little room was left to develop a connection between husband and wife; love was a foreign concept.†, which describes what Janie and Logan have together exactly. Despite being given all she should want, Janie seeks more. When Joe â€Å"Jody† Starks appears out of nowhere, Janie feels like her dreams have finally come true. But after a while, the marriage turns out to be little more than the stint with Killicks. Starks, like Killicks, treats her as property and not as someone he actually loves. One example is how Jody makes Janie put her hair up in a wrap while working in the store, rather than leave it down. Another is when he publicly criticizes her appearance, saying sh e is starting to show her age, when he is clearly at least ten years older: â€Å"’ You ain’t no young courtin’ gal. You’se uh old woman, nearly fourty’† (Hurston 79). Joe feels the need to tear down Janie, in order to make himself feel more important, which was an important part of being a man during this time. ByShow MoreRelatedMarxism And Feminism In Sweat By Zora Neal Hurston949 Words   |  4 Pagesoverlaps with her novel â€Å"Their Eyes are Watching God† which also supports the idea that culture is affected by periods of economic â€Å"base†. Hurston’s â€Å"Their Eyes Were Watching God† also portrays African-Americans in the early 20th century as the way she sees them. Hurston is known for her contributions to African-American literature. She creates a unique storyline in her readings that almost allows the reader to feel a connection with Marxist and Feminine as well as gender roles Picture this: a man comingRead MoreTheir Eyes Were Watching God : Gender Differences1584 Words   |  7 PagesKhealsea Elkins Professor Katherine Chiles ENG AFST 233: Major Black Writers 14 October 2014 Their Eyes Were Watching God: Gender Differences Zora Neale Hurston is considered one of the most unsurpassed writers of twentieth-century African-American literature. Published in 1937, Zora Neale Hurston’s Their Eyes Were Watching God depicts the life of Janie Crawford, an African-American woman, who is in search of true love and ultimately her true self. In the novel, Janie shows us that love comesRead MoreThe Film Their Eyes Were Watching God692 Words   |  3 PagesThe film Their Eyes Were Watching God, based off of the novel by author Zora Neale Hurston, is a story of a young woman named Janie who spends the film narrating her life story to a friend. Janie’s story is one of self-exploration, empowerment, and the ability to express her freedoms both as a maturing woman and African American, throughout her life experiences. As she navigates through sexism and racism to find herself it becomes more evident that it will be more difficult than she initially thoughtRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreVarious Types Of Literary Devices1182 Words   |  5 Pagesproblem that is often portrayed in novels is the roles of gender and their independence. According to the online dictionary, gender roles can be defined as, â€Å"the public image of being male or female that a person presents to others†. Independence can be defined as, â€Å"freedom from the control, influence, support, aid, or the like, of others†. In the early 1900s down in the South, gender roles and their independence was very prominent. Women who were white started to gain more independence, and theirRead MoreAnalysis Of Zora Neale Hurston s The Eyes Were Watching God Essay1690 Words   |  7 Pagesrace and gender through the story of Janie in Their Eyes Were Watching God. However, rather than seeing the way in which Hurston deals with this intersection, the author Richard Wright claims, â€Å"The sensory sweep of her novel carries no theme, no message, no thought. In the main, her novel is not addressed to the Negro, but to a white audience whose chauvinistic tastes she knows how to satisfy.† While Wright is correct in suggesting that Hurston’s focus is not on race, but rather gender, he is incorrectRead MoreTheir Eyes Were Watching God Summer Assignment1071 Words   |  5 Pages Their Eyes Were Watching God Summer Assignment Passage: â€Å"Listen, Sam, if it was nature, nobody wouldn’t have tuh look out for babies touchin’ stoves, would they? ’Cause dey just naturally wouldn’t touch it. But dey sho will. So it’s caution.† â€Å"Naw it ain’t, it’s nature, cause nature makes caution. It’s de strongest thing dat God ever made, now. Fact is it’s de onliest thing God every made. He made nature and nature made everything else.†(Hurston 64-65) Journal Entry: (R) This is a passageRead MoreAnalysis Of Double Eyes Were Watching God By Zora Neale Hurston And Invisible Man1335 Words   |  6 Pagesbildungsroman, essentially, is a coming of age novel. Both Their Eyes Were Watching God by Zora Neale Hurston and Invisible Man by Ralph Ellison are considered a bildungsroman. In the case of those two novels, there is one unique concept that contributes to their examples of self discovery. Double consciousness is that idea. It emphasizes how a person may struggle to adapt to more than one varying identities in order to fill a role within society. Double consciousness is present in both novels throughRead MoreFeminist Ideals in Zora Neale Hustron ´s Eyes Were Watching God1430 Words   |  6 Pagesworks are viewed as essential to the continuum of American feminist literature. One of the first great American black female writers, Hurston refused to concede to gender conventions and was often criticized for her deportment. And as a proponent f or gender equality, Hurston penned her most acclaimed work Their Eyes Were Watching God. The bildungsroman novel follows the story of a fiercely independent African American woman named Janie Crawford and her evolution through several marriages. While enduringRead MoreTheir Eyes Were Watching God1268 Words   |  6 Pagesnovel, Their Eyes Were Watching God, one of them being the development of gender roles. While it may seem that the novel is a story of one woman discovering herself on her own, an underlying theme is how people’s identities are determined by their relationships. Through a multitude of relationships in the novel Hurston develops the different roles of men and women within a relationship. In Zora Hurston’s novel, Their Eyes Were Watching God, Hurston emphasizes the development of gender roles to suggest

Theme Of Alienation In The Grapes Of Wrath - 708 Words

In the novel, The Grapes of Wrath, Uncle Johns alienation from his family and society reveal surrounding moral values. As the family travels across the states, Uncle John alienates himself from his family and conflicts with the principle of greatest happiness. John believes the will of God has caused the family to be under a series unfortunate events due to an incident in his past. In chapter 18, Uncle John ask Casy about sin. He continues on, in the rest of the novel contemplating the extents to which one has committed sin. I got to give that a goin-over, said Uncle John, and he rolled on his back and lay with his knees pulled up (225). To expand, Uncle John is haunted by his past and believes that he has committed such a horrible†¦show more content†¦Then he crept into houses and left gum under the pillows; then he cut wood and took no pay (96). To show, John had dedicated his life in an act to compensate for what he believed he had done wrong. He tried to contribute to society but, in the end he had ended up cutting himself off from the people around him. It was said that, â€Å"Nearly all the time the barrier of loneliness cut Uncle John off from people and from appetite (96). Even though John had tried to compensate for his sins he has still doubted himself when he was brought into being able to find happiness or at least, stability. When things were becoming good, John still had his intrusive thoughts fill his mind. He had asked Casy, You think it was a sin to let my wife die like that? (225). Casy had given John an answer he was not looking for, which lead him to drink for when the times changed. He stated, â€Å"I can get an’ drunk for two dollars. I don’ want no sin of waste on me. Ill send whatever I got. Always do (269). This shows how John battled the principle of greatest happiness because he believed that in the will of god a sin must be paid for, for the rest of someones life and the more severe the sin is, the bigger the compensation must be. To conclude, Uncle John alienates himself from his family due to his constant feeling of powerlessness. He believed that the will of God is for him to compensate for the biggest sin the family could he caused and the only reason toShow MoreRelatedAlienation, A Theme in John Steinbeck ´s The Grapes of Wrath625 Words   |  3 Pages Grapes of Wrath: Alienation In Grapes of Wrath, John Steinbeck reveals the assumptions and moral values of Californian society in the 1930s by narrating the tale through the eyes of Tom Joad. Tom and his family are evicted from their homes by the bank because the drought had diminished the profitability of the land. They join numerous other migrants on Route 66, hoping for a better life in California. Both the rich Californian landowners and the Californian workers alienate the migrant familiesRead More The Changing Family Revealed in Grapes of Wrath Essay1785 Words   |  8 PagesThe Changing Family Revealed in Grapes of Wrath  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   The emphasis on family in America is decreasing. Divorce rates, single-parent households, and children born out of wedlock are all increasing. Furthermore, instead of the network of aunts, uncles, grandparents, cousins, and other relatives that was prevalent in early America, Americans today are more distant from their extended family. As sociologist David Elkind said in a 1996 interview with Educational Leadership, Instead of togethernessRead MoreAnalysis Of John Steinbeck s Of Mice And Men 2778 Words   |  12 PagesSteinbeck almost always incorporates a sense of community in his novels with the intent to create a situation needing for a community to co-operate with one another to overcome obstacles and to make the struggle of everyday life bearable. In The Grapes of Wrath, Steinbeck creates a family with strengths and weaknesses. As critic Walker-Bickett writes â€Å"Ultimately, it is kindness, the family’s greatest strength† which proves to be the Joads’ salvation . The Joads are an Oklahoman family who have lost everything;Read More Role of the Family Explored in Slapstick and Grapes of Wrath2584 Words   |  11 PagesRole of the Family Explored in Slapstick and Grapes of Wrath  Ã‚     Ã‚  Ã‚   On Maslows hierarchy of needs, the need for belongingness and love ranks only below the need for survival, making it one of our most basic needs (Weiten 267). Many people fill this need for affection by participating in a family unit. However, as the 20th century continues, the emphasis on family in America is decreasing. Divorce rates, single-parent households, and children born out of wedlock are all increasing. FurthermoreRead More Brief Biography of John Steinbeck Essay3594 Words   |  15 Pageswon the Drama Critics Circle Award. The next year, he published The Long Valley and the last part of The Red Pony. His big project for the year, however, was working and researching a great novel, to be published in 1939 under the title The Grapes of Wrath. With this book, Steinbeck insured his future in the literary world. The book was so controversial that Steinbeck had to worry about attempts on his life or reputation; even now, it (along with Of Mice and Men) often are f ound on lists of commonlyRead MoreAnalysis Of John Steinbeck s Jr Essay1523 Words   |  7 PagesCritic Circle s Award on the main vote furthermore turned into a well-known film. At the point when the play opened on Broadway, Steinbeck was at that point taking a shot at what most faultfinders consider to be his perfect work of art, The Grapes of Wrath. Fundamentally, Of Mice and Men is as much an anecdote about the way of human dreams and desires and the strengths that conflict with them as it is the narrative of two men. People offer to intend to their lives — and to their fates — by makingRead MoreEssay Prompts4057 Words   |  17 PagesDarkness The Sun Also Rises Invisible Man Their Eyes Were Watching God Joe Turner’s Come and Gone The Things They Carried King Lear The Turn of the Screw Major Barbara Who’s Afraid of Virginia Wolf 2004 (Form B): The most important themes in literature are sometimes developed in scenes in which a death or deaths take place. Choose a novel or play and write a well-organized essay in which you show how a specific death scene helps to illuminate the meaning of the work as whole. AvoidRead MoreBelonging Essay4112 Words   |  17 Pagesobscure AF Hardy, Thomas Tess of the D’Ubervilles AF Hawthorne, Nathaniel The scarlet letter AF Hemingway, Ernest, A clean well-lighted place, in Complete short stories AF Hinton, S.E. Outsiders YA Home and away: Australian stories of belonging and alienation ed. Bennett, Bruce AF Hosseini, Khaled The kite runner AF YA http://en.wikipedia.org/wiki/The_Kite_Runner Hosseini, Khaled A thousand splendid suns AF YA Irving, John The cider house rules AF Ishiguro, Kazuo Never let me go AF Hulme, Keri TheRead MoreBrief Survey of American Literature3339 Words   |  14 Pagesnovel The Rise of Silas Lapham (1885) Henry James (1843-1916), master of psychological realism Writer of Daisy Miller (1879), The Portrait of a Lady (1881), The Wings of the Dove (1902), The Ambassadors (1903), The Golden Bowl (1904) International themes: Contrasting American and European cultures The first to use Third-person limited point of viewç ¬ ¬Ã¤ ¸â€°Ã¤ º ºÃ§ § °Ã¦Å"䎪 Ã¨ §â€ Ã¨ §â€™, â€Å"center of consciousness† American Naturalism American Naturalism Subject Matter of Naturalism: Subject Matter of Naturalism: SelectedRead MoreBlack Naturalism and Toni Morrison: the Journey Away from Self-Love in the Bluest Eye8144 Words   |  33 Pages Only by understanding and accepting the past can African Americans achieve a psychological wholeness in the present and strengthen their power as a race in the future. In Specifying, Susan Willis captures very well the importance of Morrison s themes and the highly charged atmosphere of her novels: There is a sense of urgency in Morrison s writing, produced by the realization that a great deal is at stake. The novels may focus on individual characters like Milkman and Jadine, but the salvation

Analysis Of The Prologue Of Ralph Ellison s Invisible Man

In the prologue of Ralph Ellison’s Invisible Man, the unnamed narrator says that he is invisible, for he is not actually seen—or rather recognized—for his true self but through the imaginations of others’ minds. As surreal as his life under this â€Å"invisibility† and, literally, the ground is, the Invisible Man convinces with vivid details and emphatic diction. But the passage detailing his hallucination seems out of place, as it has far more ambiguous language and moral. However, his hallucination, the pilgrimage into the â€Å"underworld of sound†, shouldn’t be discredited as merely a drug-induced episode, but a reflection of himself, revealing of his hidden character, one that’s likewise ambivalent and confused (Ellison 8). The dichotomy†¦show more content†¦an’ black won’t†¦Ã¢â‚¬â„¢ ‘Naw, it won’t!’† (Ellison 7). The content of the sermon is omitted by the ellipses, and the parallelism only seems self-contradictory. A casual reader might dismiss this section as one that has little meaning or relation to the Invisible Man’s character since the ambiguous language here has little resemblance to his clear, decisive voice earlier, and he is, after all, a passive observer within. Indeed, even the italicization seems to suggest a certain degree of detachment of this story from the rest. But that would be an oversight—the passage is closely connected to the narrator’s (hidden) identity. Among others, the use of dialect, with words like â€Å"git† and â€Å"naw†, grounds this dialogue firmly in the Invisible Man’s ethnic background. The analysis on sound vs. sight (which will be deferred for now) also supports such connection. Hence, this â€Å"underworld of sound† can be viewed as indicative of the Invisible Man—they are the voices in his head. The hallucination reveals the narrator’s hidden insecurity, in contrast to his projected confidence. Ambiguity not only of style but of value is predominant in the dream. The old woman says she both loved and hated her master and even poisoned him in an act of mercy. With that, the lines between love and hate, good and evil are blurred. In regard to freedom, a central concept in the (African) American conscious, she says, â€Å"I done forgot, son. It’s all mixed up. First I think it’s one thing, then I think it’sShow MoreRelatedInvisible Man11097 Words   |  45 Pageshyperbolic nature of Goethe s statement, it holds some truth. Because of this element of truth, society looks to psychoanalysis as an important tool for understanding human nature. Furthermore, psychoanalytic criticism of authors, characters, and readers has a place in literary criticism that is as important as the place of psychoanalysis in society. This is because of the mimetic nature of much of modern literature. In fact, the psychoanalyst Jacques Lacan wrote, If psycho-analysis is to be constitutedRead MoreRalf Ellisons The Invisible Man Essay1927 Words   |  8 PagesAt the time the Invisible Man was published segregation was in full force in many parts of America, making certain scenes of the novel obscene and outlandish (Holland 34). To his peers Ellison was a thinker as well as writer he had the capability of repairing automobiles and electronic devices; â€Å"He had a particular passion for high quality audio equipment, and found a hobby in building and customizing stereo systems.† (LitCharts 3) After writing the Invisible Man Ellison found it to be an arduousRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesnovel is sometimes used interchangeably with Bildungsroman, but its use is usually wider and less technical. The birth of the Bildungsroman is normally dated to the publication of Wilhelm Meister s Apprenticeship by Johann Wolfgang Goethe in 1795–96,[8] or, sometimes, to Christoph Martin Wieland s Geschichte des Agathon of 1767.[9] Although the Bildungsroman arose in Germany, it has had extensive influence first in Europe and later throughout the world. Thomas Carlyle translated Goethe’s novel

Mobile Analysis Business Model Free Essays

This paper focuses on the strategic uncertainties, where a large number of actors are trying a number of strategic approaches to position themselves in the most favorable position in the value system. As a consequence, they are experimenting with a number of innovating business models. We argue that successful business models are likely to be the ones that best address the economic peculiarities underlying this industry, like mobility, network effects and natural monopolies. We will write a custom essay sample on Mobile Analysis Business Model or any similar topic only for you Order Now The paper presents the principal classes of actors that will participate In the mobile business Industry and give an overview of their business models based on a formalized ontology. Many definitions of mobile business focus on enabling business transaction through airless devices, confusing mobile commerce and mobile business. A commonly adopted definition, by Drencher, defines mobile commerce as â€Å"any transaction with a monetary value that Is conducted via mobile telecommunication network† (M;leeriness, 1999). Similar to e-commerce, the focus Is on the exchange of products and services, but without the constraint of a stationary user using wired infrastructure. We prefer to adopt a broader view of mobile business, which includes â€Å"all activities related to a (potential) commercial transaction through communications networks that Interface with mobile devices† (Treacheries, 2002). Mobile business is a very recent, but promising Industry created by the emergence and widespread adoption of wireless data networks, that enable the convergence of the Internet, e- business and the wireless world (Oklahoma, 2002). Similar to other emerging industries, mobile business is characterized by a continuously changing and complex environment, which creates important uncertainties at the levels of technology, demand and strategy (Porter, 1980). At the technological level, uncertainties are typically caused by rapid technological development and the cycle of an industry which is born thanks to a technological innovation. Concerning emend, despite a generalized consensus about the huge potential of mobile business services, nobody actually knows how to exploit the new possibilities brought by technology to create valuable services that the customers are willing to pay. Finally, strategic uncertainties are a common situation in emerging industries, whose essential characteristic from the viewpoint of formulating strategies is that there are no established rules of the game. As a consequence, actors must experience with a variety of strategic approaches and constantly reposition themselves in order to find the most favorable competitive position in the industry. Based on these observations, we developed a general research framework inspired by the works on the Balanced Scorecard (figure 1). Our objective is to conceive a market observation tool for the mobile business industry. The underlying idea is that we can better understand the reality by taking views from different complementary perspectives and putting them all together. The perspectives are chosen to cover all the different uncertainties mentioned above. Each perspective focuses on certain aspects of the mobile landscape and requires specific observation tools. The innovation Focus Observed objects Observation tools How to cite Mobile Analysis Business Model, Papers